childcare

I was driving down the street the other day and I saw this sign. You may not be able to read it because I took the picture with my phone. I also couldn't get it to upload rightside-up. Anyway, the sign says, Moderate & Quality Childcare Now Enrolling, and it lists a telephone number. I don't have any kids, but why would I pay for moderate childcare? What exactly does moderate childcare mean? Does that mean that they feed them, but also let them run with scissors in their hand? I wonder what the cost is to upgrade from the moderate to the quality package. It also makes me think that if they're capable of quality childcare, shouldn't they just stick with that? I'm sure they're not getting too many mothers asking for the moderate--not when you can biggie size it.
And who are these people who claim to offer the child care? It's obvious to me that they're not very established, nor do they know how to reach the target. I don't know many mothers who want to find their new daycare on the side of the road--especially if they offer moderate childcare. Let's just say someone is desperate enough to call that number, I can only imagine who the miscreant is that answers the phone. "Yo, This is Leadpipe Louie's daycare, your friendly neighborhood au pair and bookie." All the while there are screaming kids in the background and he's scratching his beard over little Billy's grilled cheese. Now let's just say that after talking to Louie, he's somehow convinced you that his is the daycare for you. What do you think his establishment looks like? Well, it's obviously a front so he can launder his numbers running money. I'm sure the windows would have iron bars on them and a hole in the front door for his shotgun. At least you know your kids are protected. Ok, ok, maybe not, but let's be honest, do you really want moderate childcare?